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Creation of TikTok, Facebook & Instagram pages and design of organic and sponsored posts.
Domaine Porto Carras
Crafting the Digital Story of a Historic Wine Estate
Mission
As part of our collaboration with Domaine Porto Carras, we are responsible for the strategic creation of digital content and the management of the brand's communication across Facebook, Instagram, and TikTok.
Our mission is to showcase the estate's rich heritage, winemaking legacy, and unique visitor experience through a content strategy that blends storytelling, educational value, entertainment, and product-focused communication. By creating platform-specific content, we aim to strengthen brand awareness, foster authentic audience engagement, and reinforce Domaine Porto Carras' position as one of Greece's most iconic wine destinations.
Design Approach
The visual communication strategy draws inspiration from the timeless character of Domaine Porto Carras, highlighting its vineyards, distinctive architecture, breathtaking natural landscape, and premium product portfolio.
We developed a cohesive digital visual language that balances elegance with authenticity, adapting creative assets to the unique characteristics of each social media platform. Through reels, educational videos, storytelling, photography, and campaign-driven content, we created a consistent digital identity that brings together the winery's heritage, wine tourism experience, exceptional wines, and the lifestyle that defines Domaine Porto Carras.