Summer has officially come to an end, and everyone is returning to their routines. For most businesses, September is considered the start of the season—strange as it may sound. It is, theoretically, the “January of the business world.”
That’s why now is the ideal time to redefine your plan, analyze what worked and what didn’t, and set new goals for your business.
What should you analyze in September?
- Your strategy for Q4
September marks the beginning of the last and most dynamic quarter of the year. The season that follows (October–December) is traditionally the most commercially active, featuring major consumer periods (Black Friday, Christmas).
That’s why it’s important to spend time with your team to create a communications plan with all the necessary actions you need to take to achieve your desired profits this quarter. If you don’t organize your plan early, you risk missing out on a significant portion of the year’s revenue.
- Year-to-date data
September offers the opportunity to measure the results of the first eight months.
Some key questions to answer:
- Which channels performed?
- What content drove engagement?
- How effective were your advertising expenses?
With this data, you can adjust your strategy to close the year in the best possible way.
- Preparing for the new year
September isn’t just about the final quarter—it’s also about how you’ll step into the new year. It’s the time when many businesses begin drafting their budget and planning for the year ahead. This gives you a strategic advantage: instead of waiting for December when everything happens under pressure, you can organize your priorities early, decide how your resources will be allocated, and plan campaigns with peace of mind. - New trends and technologies in marketing
September is the perfect time to stay updated on the latest developments in marketing and decide how to leverage them. Summer often brings changes: new algorithms on social media, fresh AI tools, and evolving consumer behaviors that influence demand. If you don’t incorporate these trends into your strategy in time, you risk falling behind the competition.
It is therefore crucial to take advantage of September to plan your next steps.
At Pylarinos Advertising, a marketing agency based in Thessaloniki, we help businesses build marketing strategies that stand the test of time.
Would you like us to explore how you can leverage September to upgrade your marketing plan? Contact us here.
