Another year has come to an end with all digital marketers making predictions about what we should expect to see this year in the world of digital marketing.
That’s why in this article we’ve gathered all the predictions we believe will come true in 2025.
More Artificial Intelligence (AI)
As we predicted for 2024, artificial intelligence played a dominant role in how digital marketers worked. The influence of AI tools will not slow down in 2025, with the use of chat bots on social media platforms, virtual assistants, and the creation of even more realistic material—both images and videos—increasing. If you still haven’t familiarized yourself with AI tools, now is the perfect time to start using them and incorporating them into your routine.
More User-Generated Content (UGC)
The need for personalized content will be very important for yet another year. As we’ve mentioned before, people trust and prefer to buy from other people. This makes the need for more personalized and trustworthy content even more important for your business, regardless of its size.
If you’re wondering how to convince your audience to essentially become a digital ambassador for you, there are some easy ways. For example, you can offer an incentive, such as a discount or participation in a giveaway. Additionally, you can take advantage of the opportunity for user-generated content to open a communication channel and engage with them. Even just being recognized by the brand is enough for a large part of the audience to become a proud representative of your business.
Video Dominance
In recent years, culminating in 2024, video—especially in vertical format—became the number one type of content consumed by users across all platforms by far. After the dominance of TikTok, all platforms introduced vertical video to stay competitive (Instagram/Facebook Reels, YouTube Shorts). This move definitely helped increase user engagement and retention time on the platforms, prompting all these communication channels to further promote the creation of this type of content.
The dominance of videos won’t stop in 2025 either, with the need for fast, imaginative videos increasing. So if you haven’t started creating videos for your business, now is the time to start. You don’t even need to worry about having the right equipment to begin. The more authentic and everyday your videos look, the more audience they will attract.
Increase in Voice Search
As strange as it may sound, voice searches have gradually increased in recent years, mainly due to the use of virtual assistants like Alexa and Google. These tools are no longer used just to find out the weather or play your favorite song, but also for quick and easy purchases.
How can you take advantage of this trend? By optimizing your business’s local SEO and the keywords that might be used in voice searches.
Privacy and Data Protection
2024 brought major changes, especially to social media platforms. The most significant change came from Meta, allowing users to use apps without ads, and from Google with the gradual phasing out of third-party cookies. These changes will definitely be solidified in 2025, making the need to find personalized data crucial for businesses.
Creation of Personalized Content
For yet another year, personalized content will take center stage. With more people online and interacting, it’s very natural for the feeling of individualized personal communication to be lost.
That’s why your number one priority should be to make each customer or potential customer feel special and like they are talking to a person, not a bot. You can achieve this by collecting as much customer data (geopolitical and psychographic) as possible, to create personalized content that speaks to their needs and problems. The more personalized the content, the better the results.
There are many predictions for 2025. In our article, we analyzed the main changes we believe will occur during the year.
If you also want to be as well-prepared as possible for your business, you need a team that has the knowledge and tools to help you. At our advertising agency, Pylarinos Advertising in Thessaloniki, our team is ready to support you through all the changes the new year will bring. Contact us here to learn more.
