ParkoPlay, with years of experience in designing and constructing high-standard play areas, entrusted us with a key element of their communication: the annual catalog of their projects and products. A presentation and promotional tool, but also a medium to express the team’s vision, philosophy, and dedication to creative play and child safety.
Creating such a catalog is not just a design process—it’s a collaborative, multifaceted task that requires:
Strategic Content Planning
Before designing any visual elements, we structured the catalog flow: what sections it would include, how the products and projects would be organized, where to place emphasis, and how to clearly communicate the company’s identity on every page.
Visual Design & Layout
Every page plays its own role. From the cover to the back page, we aimed for a flow that makes reading easier, creates visual “breathers,” and serves different levels of information. The use of colors, icons, and layout was based on the existing brand identity, enhancing communication consistency.
Alignment with Company Values
At every step, we were guided by ParkoPlay’s core values: quality, innovation, safety, and childlike imagination. This is not just a product catalog. It’s a tool that presents a vision: for safe, functional, and imaginative play spaces that respect the needs of children and communities.
A key element that had to be highlighted was safety. All ParkoPlay projects are designed and executed according to the strictest European standards and technical specifications. In the catalog, we discreetly but effectively integrated references to safety measures, certified materials, and technical details that ensure each playground is not only beautiful—but also safe.
The result is a modern, aesthetically pleasing, and functional catalog that proudly represents ParkoPlay’s projects and reflects the team’s commitment to quality and purpose.
A heartfelt thank you to ParkoPlay for trusting us with the creation of their catalog.
Explore more projects from Pylarinos Advertising here.
