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Optimization of Facebook, Instagram & LinkedIn pages and design of organic and sponsored posts.
Creation and optimization of a Google Ads campaign.
University of Macedonia
The University of Macedonia is a Higher Educational Institution of Greece based in Thessaloniki, along with the Aristotle University of Thessaloniki. It was established in 1948 but first began operating in the academic year 1957–58.
Our Collaboration
To support the client’s needs in promoting the Postgraduate Programs in Management Information Systems (MIS) and in Taxation, Accounting and Financial Strategic Decision Management (MTF), the following actions were carried out:
→ Creation of new graphic elements
→ Update of the MTF department website (mtf.ode.uom.gr)
→ Creation of a Messenger Bot with predefined Q&As
→ Creation of copy, slogans, and hashtags for use on social media
→ Launch of a social media campaign on Facebook, Instagram, and LinkedIn
→ Advertisement placements on popular external websites via the Premium Network
