Why is social proof important for your business?
Imagine that you need to buy a smartphone. The first thing you'll do is read reviews, compare models, and ultimat...
19
Apr
Social Media & Trends
28
Feb
3+1 Tips to Create an Engaging Social Media Ad
If you have a social media presence, chances are you've tried running an ad to promote a top product or service.
...
25
Jan
How Effective Is a Giveaway for Your Business?
Surely everyone has seen or even participated in a giveaway on a social media platform. Users today are so famili...
08
Jan
What Will 2024 Bring to Social Media?
Another year has come to an end, with all digital marketers making predictions about what’s next in the world of ...
07
Nov
Go vertical or go home: Why you should use vertical videos in your digital marketing strategy
In our previous article, we discussed the importance of content and how you can capture your audience's attention...
01
Nov
How to create content that captures user attention
One of the most famous quotes in the world of marketing is Bill Gates’ iconic line: “Content is King.” Twenty-sev...
25
Oct
Influencer Marketing 101: The Tube Girl Case
If you have a TikTok account or use any social media platform, then you've definitely heard of Tube Girl—aka Sabr...
18
Oct
404: Social media presence not found. Why is your presence on social media essential?
In 2023, a business’s digital presence on social media is a vital part of its marketing mix. With 4.74 billion ac...
05
Oct
The Fascinating Worlds of Storytelling in Marketing: How a Story Can Transform Your Business
If you own a business, you likely know how important—and challenging—it is to make it stand out. Especially in to...
08
Jul
The New Marketing in the World That Is Coming
Over time and with the complexity of human relationships, a person's life is, for the most part, a continuous neg...