We know the phrase might be misleading, but a landing page has nothing to do with landings or airplanes in general. A landing page is a page on your business’s website where a user ends up after clicking a link—whether from social media, an article on another site, a newsletter, etc.
Why do you need one?
You might be wondering what purpose a landing page serves for you. A landing page is the perfect tool to get the user to take a specific action. Depending on the user’s stage in the funnel and your current goal, a landing page can be designed to collect newsletter signups or to promote a specific product of interest to the user who clicked.
The goal of a landing page is always conversion—whether that means booking an appointment, making a purchase, submitting an email address, or taking any similar action.
How to create a good landing page?
- You need to define a clear goal
A landing page is not meant to overwhelm users with information, images, funny gifs, or any creative element you can think of.
It should guide the user toward completing a very specific action (purchase, signup, booking). All the information provided must be focused on convincing the user to take that desired action.
- You need to create a minimal design
Minimal design is the natural continuation of the first step. The cleaner and simpler the landing page is, the easier it will be for users to navigate. Highlight the important sections and headings, use a color palette that complements itself, emphasize key information, and ensure that the page’s tone and style align with your brand. - Use social proof
Whether your landing page is separate from your main website or focused on a single product, it’s essential to showcase some credentials. These can include positive reviews, testimonials, or your own stats.
By building trust, users will feel more comfortable making a purchase or sharing their contact information.
- Create a Call to Action
We’ve already discussed the importance of a strong call to action. It’s essentially a prompt button the user clicks to complete the desired action.
Your call to action should stand out in color and shape from the rest of the page, and its message must be clear. Use verbs instead of nouns for a more persuasive effect—for example, say “Get it now” instead of just “Purchase.”
- Use a Lead Magnet
A lead magnet or freebie is something you offer in exchange for an action. For example, if you’re a dietitian, you could create a PDF with healthy snack ideas that users receive after signing up for your newsletter.
A freebie that provides real value to the user is a perfect tool to reach your goal. Keep it short (just a few pages) and immediately usable.
- Make sure the page is responsive
In 2024, with countless devices and ways to consume content, responsiveness is a must. Especially on mobile devices, which are used more and more over time.
Your landing page should adapt to any screen size, load quickly, and ensure all buttons and interfaces function smoothly.
- Test, test, and test again
Your landing page is ready and meets all the criteria above. Before going live, share it with friends, professionals, and acquaintances for feedback.
Repeat the process after launch to assess performance and effectiveness.
By following these tips, you’ll create a successful landing page that increases your desired conversions.
At our advertising agency, Pylarinos Advertising in Thessaloniki, we can take on the creation of the perfect landing page for your specific goal. Contact us to take the next step together here.
