The pandemic dealt a major blow to businesses, leaving many entrepreneurs unsure of how to face this crisis. However, life follows one rule: Never give up.
Now is the perfect time to apply simple marketing techniques in your business that will help you succeed in the post-Covid era.
How can your brand help during this period?
It’s very important to highlight how your products or services can help people during quarantine and make their lives easier. Don’t forget that since customers can’t visit your physical store, you should enrich your online presence with as much information as possible about your products. Look for creative ways to grab the audience’s attention.
Reach out to your customers
Don’t miss the opportunity to connect with your customers. Use social media and email to reach your audience without having to spend much. This kind of communication will benefit your brand.
Empathy
We all need emotional connection during these tough times. You must understand your audience and communicate with transparency and honesty. For example, inform customers about any shipping delays. This builds trust.
Reassess your marketing budget
The pandemic has changed your plans. You may have planned events to strengthen public relations or scheduled some outdoor advertising. Given the new conditions, these may no longer work. Businesses should focus on profitable channels like digital marketing. People are spending more time at home and are turning to social media to find the services and products they need.
Strengthen your online presence
Since you can’t welcome customers to your physical store, take advantage of social media and the internet in general to promote your business, offer advice to your customers, or even suggest creative ways for them to spend their time in quarantine. This way, you’ll build deeper relationships with your customers.
Written by Eleni Kallitsounaki
Client Support & Digital Marketing
