In 2023, a business’s digital presence on social media is a vital part of its marketing mix. With 4.74 billion active users on at least one social media platform and an average daily screen time of 2 hours and 27 minutes, there’s no doubt as to why your business needs to be active on at least one of these channels.
But what exactly makes social media such a powerful tool for your business?
That’s exactly what we break down below.
- That’s where your customers are
As mentioned, 4.74 billion people globally use at least one social media platform. Facebook, Instagram, and TikTok lead in user numbers, with new platforms (like Threads) constantly emerging. That means there’s a very high chance that the audience interested in your product or service is currently scrolling through Instagram, browsing the TikTok For You Page, or watching YouTube Shorts. At first, you don’t even need anything complex—just creating an account and posting your products can start attracting people who are genuinely interested.
- It’s a cost-effective advertising method
Before social media, advertising happened through what we now call traditional media (TV, radio, newspapers), where buying space or airtime was expensive—an option mostly for large companies with big budgets.
With the rise of social platforms, businesses of all sizes now have access to advertising. With a budget you control—or even fully organically (with the right targeting and content strategy)—you can reach more people and turn them into customers.
- It boosts brand awareness
This one is obvious, especially given the previous points. When you’re on a platform with millions of users and you create content that’s well-structured, with the right hashtags and audience targeting, your visibility skyrockets. This massive reach is one of social media’s biggest advantages—and you can use it to elevate your brand.
- You can engage directly with your audience
One unique feature of social media is the two-way communication between brand and audience. Previously, the audience was just a passive receiver of a message. Now, they can interact in real time by commenting on posts, asking about products or services, or sharing your content. This interaction is key—it brings your audience closer and, with the right strategy, turns them not just into customers, but loyal advocates of your business.
- Real-time audience data
At the core of any marketing effort is data. Companies spend significant amounts of money to gain insights into their audience’s needs, challenges (pain points), interests, and demographics. Advertising on social media gives you access to a large portion of this information in real time.
If you understand who your audience is, what they say about you, what they want from you, and when they’re most active, you can create ad campaigns that reach the right people at the right moment—boosting your chances of converting them into customers.
These are just a few key reasons why social media is now an essential part of any marketing strategy. We know it can be overwhelming to decide which platform to invest in and what kind of content to create. That’s where our team comes in. With experience managing accounts across a wide range of industries, we have the expertise to design and execute the right strategy to elevate your business.
If you’d like to reach out and learn more, click here.
