For the campaign in the DIGITAL MEDIA category – Food sector, “School in the Milk” of the American Farm School, we participated in the ERMIS AWARDS and we are honored to be among the finalists.
Our team, in collaboration with the American Farm School who entrusted us, developed the successful 360 Digital Campaign and ran it from September 2019 to June 2020. The goal was to enhance the already well-known American Farm School Milk Brand and utilize all digital media platforms available in the Greek market.
Together with the AFS team, we created the right content based on testimonials—real employees sharing their stories and roles in the production of a pure and fresh product. We presented and communicated this truth. The results were more than 10,000 visits per month to www.sxolistogala.gr and many more impressions across platforms such as Google, Facebook, Instagram, Taboola, Email Marketing, and Affiliate Websites. The campaign stood proudly next to major brands with significantly larger media budgets.
We are very grateful for the trust shown by the American Farm School and the ERMIS AWARDS committee for selecting us as finalists.
A big thank you to the team:
Georgia Kaliora – Concept
Kostas Kehagias – Creative
Haris Molyviatis – Google Expert & Web Developer
Ioanna Giannopoulou – SEO & Social Media Expert
And to Elli Konstantinou, Director, Office of Institutional Communications at AFS, Athina Peristeropoulou, Associate Director, Zoi Vergou, and all those who generously contributed their work and personal stories to make this campaign a success.
Dimitris Pylarinos
