In 1996, Bill Gates, the founder of Microsoft, wrote in a text: “Content is King.”
Since then, in the world of online marketing, we hear the phrase daily that content is king. In short, this means that the secret to success for a popular website and social media presence is CONTENT. And if you’re wondering what kind of content you should have on your website, read the following carefully.
It’s very important to set goals.
To determine what content you should share, you first need to set goals. Do you want to increase traffic to your website or boost engagement on social media? Naturally, you might want both. In any case, you need to follow a different content marketing strategy to achieve your goal. For example, if you want to increase engagement on social media, then you need to create posts that encourage audience participation.
Make your content unique.
It’s particularly important that the content you share through your website or social media is specialized and inspires trust. Knowledge should be shared, and your followers will appreciate that.
Create strong and imaginative titles.
The way your titles are crafted will determine whether someone reads your article or not. First, they must be appealing, and second, they must include appropriate keywords so you appear in search engine results.
Show the human side of your business.
The purpose of content marketing goes deeper. It’s not just another way to communicate what you want to your audience. It’s your opportunity to connect with your followers.
Competition in the online business world is constantly growing. What’s sought after today is not just promoting products or services, but building a connection with your audience. And to achieve that, you need a successful content marketing strategy.
For more information, we are at your disposal!
Written by Eleni Kallitsounaki
Client Support & Digital Marketing
