A picture… a thousand words. So how many is a video worth?
-What is video marketing?
-Why is it such a valuable tool for my business?
In the digital world we live in, it’s essential for every business to find new ways to stand out from the crowd. Video marketing isn’t new, but now more than ever, it proves to be a powerful tool you need to start using.
How many times have you sent or received a funny or informative video? Probably many! Due to the fast pace of daily life, people prefer to watch a short video rather than read lengthy texts. Yet, only a few businesses use video marketing to communicate what they want.
So now is the time to include it in your business marketing strategy!
First, we need to understand what video marketing is. By this term, we mean the use of video to promote our services, products, or to strengthen our customer relationships and brand recognition. The content of each video can be informative, entertaining, or a mix of both. In short, we tell our audience the story we want—without needing to write long texts that can tire them.
Let’s take a look at the benefits of video marketing:
Videos help you connect with your audience. They are a communication bridge between you and your consumers. It’s the perfect way to inform your customers while strengthening their trust in you. And that trust will lead to sales.
Search engines love videos. They seek content that engages people. Tip: Upload your videos to YouTube as well as your website. Your exposure will increase significantly. If you also promote the content on social media, success is guaranteed.
Videos encourage sharing. Users share videos with friends that impressed them or that they found important or funny. Therefore, your brand recognition increases.
Use video in email marketing. We receive tons of emails daily. Most of them we don’t even bother to open. Studies show that when the word “video” appears in the subject line, the chances of that email being opened rise significantly. So if you don’t want your emails ending up in the trash, video is the answer.
For more information about video marketing and the strategies you can use, don’t hesitate to contact us.
Written by Eleni Kallitsounaki
Client Support & Digital Marketing
