On September 21 and 22, our team took part in the largest and most important exhibition in Europe for digital marketing and technology, DMEXCO.
It was 2 days full of news and developments in the field of digital marketing. We attended talks, participated in seminars and workshops by established professionals in the industry, connected with peers, exchanged ideas, and equipped ourselves with knowledge and new tools!
Some of the highlights:
We were particularly interested in the developments in NFTs, the METAVERSE, as well as the major changes in Snapchat, with applications in AR and VIRTUAL tools aimed at boosting sales. We also followed how CTV is improving ad performance through the use of AI.
The conclusion we draw after these 2 days is this:
We must never stop evolving! Technology is advancing and the opportunities created for businesses are many.
Our team is here to keep you informed about all the new developments and to suggest ways that will help you take a step forward and stand out from the competition!
