Another year has come to an end, with all digital marketers making predictions about what’s next in the world of social media. In this article, we’ll break down some of the key trends expected to shape 2024.
Chat GPT write me my New Year’s resolutions
It’s no surprise that 2024 is set to see increased use of generative AI. In fact, research shows that AI app usage increased by 550% in 2023 alone. More and more professionals and businesses are using AI tools like ChatGPT—not only to improve ad campaign content but even to build full marketing plans.
Major players like Meta have already integrated AI into their platforms with features like AI-generated stickers and backgrounds. Meta plans to expand further, offering personalized user experiences to drive interaction. Rival TikTok is also experimenting with AI tools that convert text prompts into video, and entirely AI-generated chatbots. We’re excited to see what’s next in the year ahead.
Welcome to the Matrix: VR and AR edition
A few years ago, these terms sounded straight out of science fiction. Now, virtual reality (VR) and augmented reality (AR) are a regular part of brand strategy. A prime example is Meta’s partnership with Ray-Ban to create AR glasses that allow users to record videos, livestream, and access instant information.
Meta plans to launch even more products in 2024 to bring its metaverse vision closer to users. But it’s not the only company working on AR—Snapchat already has AR try-on filters and is exploring AR integration with smart glasses.
Say hello to the chatbots
Users increasingly expect instant communication with brands. This trend points to a rise in chatbot usage and message-based advertising in 2024, aiming to boost interaction and deliver personalized experiences. Instagram is already testing features like AI-generated message summaries and smart reply suggestions.
The shift toward messaging is also reflected in advertising: Meta already offers “Click to message” ads, and Snapchat is looking for ways to leverage its messaging capabilities for ad delivery.
All hail the content king: Vertical Video
In recent years, more brands have embraced vertical video to promote their business and products. Users love this format because it provides a fuller, more immersive experience and fits their natural screen orientation.
This trend won’t slow down in 2024. Platforms like Meta and YouTube have already adopted vertical video formats to keep up with TikTok, which pioneered this style. Meta is going a step further by rolling out recommended Reels on Facebook based on user interests—essentially mimicking TikTok’s “For You” page. We’re curious to see what more they’ll do to boost vertical content engagement.
More User-Generated Content
Consumers are proven to be more influenced by content from other users than by what a brand says about itself. When people share their own honest experiences—unpaid and unfiltered—it builds trust and authenticity.
In 2024, we expect even more reliance on user-generated content (UGC) for purchase decisions.
How can you leverage UGC?
Start by tracking mentions of your brand and engaging with users through comments or reposts, creating a sense of community. You can also incentivize your audience to share content about your brand—through giveaways or discounts, for example. Whatever your approach, it’s crucial to monitor online conversations about your business and manage how it’s being represented.
The power of influencer marketing continues
Influencer marketing has seen explosive growth in recent years. Much like UGC, followers are more likely to trust a favorite influencer over a brand itself. With global revenue reaching $21.1 billion (Statista), influencer marketing is among the most profitable forms of digital advertising—driving both sales and brand awareness when done right.
As more platforms and content formats emerge, influencer marketing is expected to keep growing in 2024.
Thinking of using influencer marketing?
Choose the right influencer—one whose values and content align with your brand. One of our favorite examples is the collaboration between Tube Girl and MAC, which we analyzed here.
Google it… more like TikTok it
Yes, you heard that right. While Google remains the dominant search engine, that may change with the next generation.
According to Hubspot, 29% of Gen Z users prefer to search for things directly on social media rather than traditional engines. This shift creates new opportunities for businesses to use social platforms for increased visibility.
These are some of the key predictions for social media marketing in 2024. Our team at Pylarinos Advertising is ready to embrace each of these trends—whether they come true or not.
If you’re ready to take your business to the next level in 2024, contact us here.
