360° Digital Marketing is a holistic approach to a business’s need for online visibility. All actions are planned from the start based on a comprehensive marketing plan tailored to each company’s specific requirements. This ensures that every action has meaningful results and the advertising budget is used in the most effective way.
Learn more about 360 Digital Marketing here >>
Although in practice it’s often difficult to fully implement 360 Digital Marketing due to circumstances, when the opportunity arises, the results are always outstanding. Just like the impact Pylarinos Advertising made with its presence at ECDM Expo 2023 and the engagement it generated with potential clients. An appearance that culminated in the agency’s award at the Digital Agencies Awards 2023!
Let’s explore in this Case Study how Pylarinos Advertising managed its presence at ECDM Expo 2023—from start to finish—through a comprehensive 360 Digital Marketing strategy.
Case Study: Pylarinos Advertising’s 360 Digital Marketing Strategy at ECDM Expo 2023
Company: Pylarinos Advertising
Industry: Advertising & Digital Marketing
Objective & Target Group:
Raise awareness about Pylarinos Advertising’s participation in ECDM Expo 2023 and initiate contact with businesses seeking complete digital marketing solutions.
Promotional Activities:
Creation of an exhibition booth (with an impressive and unique setup) & landing page (with gamification elements) based on a unified campaign concept, related blog content and announcements on the website, newsletters, organic social media posts, Facebook Ads/Instagram Ads/LinkedIn Ads/Google Ads/Premium Network Ads Campaigns.
Publication Date: 25/08/23
Completion Date: 29/01/24
Introduction
Pylarinos Advertising has been active in the advertising field since 1974 with a strong track record and recognition in the industry. For the past 10 years, the company has also entered the digital marketing space with excellent results, culminating in its award at the Digital Agencies Awards 2023 held during the ECDM Expo at Zappeion Hall in Athens.
Why Pylarinos Advertising Chose ECDM Expo 2023
The agency participated in ECDM Expo 2023 to showcase its methods and practices around 360 Digital Marketing, its mindset, and some of the professionals behind it, to a broader audience.
Our Goal and Target Audience
During the expo, Pylarinos Advertising focused on presenting its services with an emphasis on 360 Digital Marketing, aiming to stand out from the competition—always a challenge at industry expos where many strong companies offer similar services in their own way. Our targeted audience from the beginning was businesses with the willingness and capability to fully embrace a 360 Digital Marketing strategy.
The Concept Behind Our Actions
At Pylarinos Advertising, we place strong emphasis on the message we want to convey and the ways we visually deliver it to reach the right audience. The concept “Spin and Win” modeled after a wheel of fortune featuring 360 Digital Marketing services formed our base. What elevated the entire effort, however, was our impressive booth with giant 360 letters, a spinning prize wheel, and a functioning popcorn machine serving delicious snacks—an engaging combination of digital and offline activations. Whether someone visited the expo or was exposed only to the digital campaign, there was a unified message and image.
Visualizing the Concept
Design of a trade show booth with large 360 lettering, a huge popcorn box filled with balloon “popcorn,” a “spin and win” wheel, and a working popcorn machine whose aroma attracted attendees from afar. At our booth, visitors could learn about our services, spin the wheel to win prizes, and register their interest for future communication and collaboration.
Landing page with gamification elements, prizes, and a participation form for lead capture—designed to align perfectly with our physical presence at the expo. See the landing page here.
Pre-Expo Promotional Actions
Aiming to inform existing clients and motivate new potential customers to visit us at ECDM Expo 2023, we implemented the following step-by-step actions:
- Relevant blog posts on the company website
- Newsletters sent to the company’s email list
- Organic posts on the company’s social media pages
- Facebook Ads Campaign
- Instagram Ads Campaign
- LinkedIn Ads Campaign
- Google Ads remarketing campaign
Post-Expo Follow-Up Actions
One of the main advantages of the 360 Digital Marketing strategy is that all actions go beyond a purely advertising role—they also contribute to the creation of quality content that adds long-term value and can be leveraged even after the campaign ends. Based on this principle, the following actions were taken and are still ongoing:
- Relevant blog posts on the company website
- Follow-up newsletters sent to the email list and to new contacts made during the expo
- Phone communication, online meetings, and in-person meetings at the company’s offices with potential clients who showed interest during the event
- Organic posts on the company’s social media pages
- Facebook Ads Campaign featuring the company’s participation and award
- Instagram Ads Campaign highlighting the participation and award
- LinkedIn Ads Campaign showcasing the participation and award
- Google Ads remarketing campaign reflecting the participation and award
- Creation of a comprehensive Case Study centered on 360 Digital Marketing
Results of the 360 Digital Marketing Strategy
Pylarinos Advertising’s participation in ECDM Expo 2023 and its strategic approach to the event delivered notable benefits. The most significant results include:
- Brand Name Reinforcement:
The company stood out in a highly competitive environment, drawing attention and attracting new potential clients and business opportunities. - Expanded Network:
Interaction with other professionals and companies led to the formation of new collaborations and high-quality contacts. - Service Promotion:
The showcase of 360 digital marketing services and their strategic implementation at the expo highlighted the company’s expertise and capabilities. - Audience Engagement:
Positive feedback and strong interest from expo visitors confirmed the success of our strategic initiatives.
Conclusion
Pylarinos Advertising demonstrated that with smart ideas, a well-thought-out approach, and innovative techniques, significant recognition and business growth can be achieved—for the agency itself and for its clients. The experience at ECDM Expo 2023 highlighted the value of a cohesive, carefully planned digital marketing strategy and its effective implementation.
If you too want to see similar results for your business, contact Pylarinos Advertising to learn how we can help you achieve your goals.
