If you have a social media presence, chances are you’ve tried running an ad to promote a top product or service.
You probably anticipated seeing increased traffic and sales—which didn’t happen. It’s frustrating, especially when you feel like you did everything right, and see your competitors seemingly thriving with similar ads.
There are many reasons this could happen—from weak content to poor targeting. That’s why in this article, we’ll walk you through how to create an enticing ad that delivers the results you’re after.
1. Create compelling copy
You’ve likely heard how important “scroll-stopping” visuals are. While eye-catching graphics or images will grab attention, it’s the copy that will keep the user engaged and drive them to act.
So, it’s crucial to invest in well-crafted ad copy. Ideally, it should include at least some of the following components:
a) Simplicity: Users don’t have time—or the interest—to engage deeply while browsing Instagram or TikTok. Use clear language to highlight the main selling points of your product.
b) Shock factor: Users are bombarded with messages every day. Make yours stand out with a clever pun, a surprising fact, or by tapping into a viral trend (if it aligns with your brand’s voice).
c) Emotional appeal: Depending on the product/service and the problem it solves, use emotionally charged words to evoke a response. This emotion could be joy, urgency, worry—anything that ties into your solution.
d) Storytelling:
We grow up loving stories—and that love never fades. Create a relatable narrative to tap into this innate preference and increase the likelihood that the user connects with and responds to your ad.
2. Target the right audience
Crafting the perfect ad copy and creative is only the beginning. Next, you need to direct that message to the right audience.
All your efforts will be in vain if your ad lands in front of the wrong people. Use data from your previous posts (especially demographics) and behavior from your website visitors to fine-tune your targeting.
3. Use a strong Call to Action (CTA)
Social media ads act as a gateway for users to take action—such as filling out a contact form, visiting your website, calling your business, or making a purchase.
Ensure this next step is clear with a strong CTA. Use active verbs (“Buy now”, “Click here”, “Call today”) and keep the message short and direct to create urgency and clarity.
4. Build trust
At this point, you’ve created strong copy paired with a striking visual, finished with a compelling CTA, and you’re ready to publish it to the right audience.
The final touch is ensuring your ad builds trust. Use testimonials, product reviews, statistics, or trust-inducing language to give users confidence in your business.
These essential tips will help you improve your ad performance—even by implementing just a few of the steps we’ve outlined.
But don’t forget—if you need the help of a professional who can take the time and stress off your shoulders, you can always reach out to our team at Pylarinos Advertising.
Our agency has worked with numerous businesses to create targeted, high-converting ads—and we know exactly what it takes to elevate your brand. If you’re ready to take the next step, get in touch with us here.
