A unified 360 Digital Marketing strategy enables any business to avoid spreading its efforts in multiple, uncoordinated directions and instead focus with precision and consistency on every aspect of its communication and online presence. The right steps from the beginning can help a new business stand out and build a strong foundation for future growth.
Learn more about 360 Digital Marketing here >>
Although in practice, due to various circumstances, it’s often difficult to fully implement 360 Digital Marketing, when the opportunity arises, the results are always outstanding. Results like the strong online presence and consistent client engagement achieved by “Sýndesis – Space for Mental Empowerment.”
The Importance of 360 Digital Marketing Strategy for New Businesses
For a new business or brand, it’s especially important to follow the right steps and a strategic approach from the start, as first impressions and proper guidance are crucial for long-term success. Unlike an already established business, which has an existing customer base and recognition, a new business must invest seriously in planning its digital strategy and marketing plan from the outset in order to stand out in the market.
The 360 Digital Marketing strategy we follow provides Sýndesis (and every new business) the opportunity to start with the right foundation, offering a unified, integrated marketing plan that combines design and content under a single communication umbrella. In this way, every action from the start aims at brand awareness, development, and building audience trust. Especially for new businesses, this strategy allows for the creation of a strong online presence and a clear market image, contributing to rapid growth.
So let’s take a look at this Case Study focused on “Sýndesis – Space for Mental Empowerment,” how we managed the project from the beginning of our collaboration to today, and the future actions that will follow according to the plan.
Case Study: The 360 Digital Marketing Strategy for “Sýndesis – Space for Mental Empowerment”
Company: Sýndesis – Space for Mental Empowerment
Industry: Psychotherapy Services
Goal and Target Group: Raise awareness of Sýndesis’s activity in the field of mental health services and attract the interest of individuals seeking mental empowerment services
Promotional Actions: Creation of corporate identity (logo, business cards, promotional flyers, etc.) with a color palette and aesthetic also applied in their premises, design and development of a comprehensive dynamic website based on the unified concept of the campaign, relevant blog content (in collaboration with Sýndesis’s psychotherapists) on the website, SEO (Search Engine Optimization) efforts, organic social media posts, Facebook Ads/Instagram Ads/Google Ads/Premium Network Ads Campaigns
Date Published: 15/03/24
Completion Date: ongoing actions based on the initial plan
Introduction
At Sýndesis, simplicity and beauty meet to create a space that encourages inner peace and personal discovery. In a calm and comfortable environment, thoughtfully designed, Evi Chantziara and her team offer you the best possible experience during your sessions.
Why Sýndesis Chose 360 Digital Marketing
In today’s world, especially for sectors like mental empowerment services, a strong online presence is the tool that helps you grow. As a new business-brand, Sýndesis chose the 360 Digital Marketing strategy to safely present through a unified plan the modern and welcoming spaces where the sessions take place, the methods and practices used, their philosophy, and some of the people behind it—reaching a wider audience beyond word-of-mouth and other “traditional” promotional methods.
The Goal and Target Group We Focused On
From the very beginning, Sýndesis focused on presenting its services with an emphasis on “the message” and an aesthetic that would resonate with potential clients, aiming to stand out from the competition. This is always a challenge in sectors with similar services and digital advertising as the main channel. The initial target group was people looking for mental empowerment services in Thessaloniki, but also across Greece, also promoting online sessions.
The Concept Behind All Our Actions
At Pylarinos Advertising, we place great emphasis on the message we want to convey and the ways to visualize it effectively for the right audience. The idea of presenting the “Space for Mental Empowerment – Sýndesis” as a tool and solution for the challenges many people face today was the foundation. This, along with a series of slogans directly connected to human emotions and the corresponding services, formed the basis for all our activities.
Visualizing the Concept
- Photoshoot of the space and the Sýndesis team, knowing exactly the aesthetic and tone we wanted to apply to the brand’s identity and the upcoming digital campaign.
- Corporate Identity and Print Material Design based on the unified communication umbrella and the color palette proposed and selected by the client.
- Dynamic Website that incorporates a friendly and user-friendly interface, with a clear presentation of the space, team, services, and values of Sýndesis. View the website here.
- Creation and Optimization of social media pages (LinkedIn, Facebook, Instagram) in line with the aesthetic and philosophy applied from the start of the brand’s development.
