The summer season is in full swing, and full occupancy is often the norm. However, that doesn’t rule out the possibility of having a few empty rooms at your property. If this is your reality, now is the time to take some smart, efficient, and most importantly, quick actions to achieve full occupancy. Here are the strategies we’ll cover today:
- Create Limited-Time Flash Offers
When you want to fill your remaining rooms fast, scarcity marketing is your best ally. Scarcity marketing creates urgency to prompt immediate action. Flash offers—deals available for a limited time (e.g., “only for 48 hours”)—trigger FOMO (fear of missing out), encouraging potential guests to book right away. Create a compelling offer, give it a name and energy (e.g., “Summer Finale Offer”), and promote it across social media, your website, and newsletters. - Targeted Social Media Campaigns
Use Facebook and Instagram ads targeting specific geographic areas in nearby countries or cities. Focus on travelers who:
- Are searching for last-minute holidays
- Are interested in Greek destinations
- Have visited your website in the past (retargeting)
Once you’ve built a solid audience, create at least 5 ad creatives (preferably videos) showcasing your hotel and the experiences the surrounding area offers. Run the campaigns for at least a month with a healthy daily budget.
- Create and Promote Personalized Packages
Design themed packages like romantic getaways or city breaks for couples or groups within Greece. Add incentives such as late check-out, welcome drinks, or half-board to make your property more appealing. - Partner with Influencers for Immediate Reach
One of the most effective last-minute strategies is collaborating with travel influencers. These creators already have engaged audiences interested in destinations and accommodation experiences—exactly your target market. Look for content creators with authentic presence, strong engagement, and a demographic or geographic fit. This can include micro-influencers (5K–50K followers) with excellent interaction or long-term partners with broader reach. - Capitalize on September
September is a unique opportunity to attract travelers avoiding peak season. It offers a quieter, more authentic travel experience with clear advantages, and these should be communicated strategically. Promote September as the ideal time for relaxation—free from crowds and heatwaves, with better rates. Create targeted content that:
- Highlights the peaceful vibe of your destination during this time
- Showcases experiences aligned with the season, like gastronomy, local festivals, or themed packages (e.g., wellness, workation)
- Appeals to travelers seeking calm getaways
- Showcase UGC (User-Generated Content)
Your current guests are your most powerful advocates. Photos, stories, or videos they share during their stay are among your best marketing tools. UGC adds authenticity, builds trust, and serves as an indirect recommendation from real people.
Use this content strategically:
- Repost selected stories and posts (with permission) on your social media
- Encourage UGC by offering hashtags, dedicated photo spots, or small incentives (e.g., a welcome drink for tagging the hotel)
- Create Instagram Highlights or reels based on guest content to showcase your hotel’s vibe through their eyes
Now is the perfect time to implement some of these actions to highlight your hotel’s uniqueness and reach your ultimate goal—being fully booked.
If you need a team to help you achieve these results, Pylarinos Advertising is here to support you. Contact us here.
