Every brand evolves. And when this development is accompanied by a clear strategy, then his new identity is not just an aesthetic renewal, but a natural continuation of his course.
This is exactly the basis of our cooperation with KPM | Park Maker.
A company with many years of experience in the design and construction of outdoor spaces, which through its new identity wanted to more clearly express its vision for modern spaces that combine architectural thinking, functionality, sustainability and human experience.
A rebranding that starts with philosophy
Our goal was not just to create a new logo.
The goal was to visually translate the company’s philosophy and create a corporate identity that will consistently capture KPM’s position in the market.
The transition from the existing image to the new brand was carried out with respect to the history of the company, but also with a clear orientation to the future.
The new logo was designed to exude purity, modern aesthetics and timelessness, elements that also characterize KPM’s works.
A corporate form that tells the story of the brand
As part of Rebranding, we also designed a new 16-page corporate form, which functions as a comprehensive presentation of the company.
The form is not limited to project projection. Instead, it presents the philosophy, values and methodology followed by KPM, highlighting the way in which each project approaches.
Its structure was designed to create a natural narrative, leading the reader from the company’s history and vision to the works and solutions it offers.
Consistent design in every detail
The new visual identity was based on a modern design system that combines:
- minimal aesthetics,
- pure typography,
- balanced compositions,
- Intense presence of photographic material
- Consistent use of the new corporate identity in each application.
Each element was designed to support the positioning of KPM as a company that creates spaces with character, high aesthetics and substantial functionality.
From branding to overall digital presence
Rebranding was only the beginning of a wider partnership.
Along with the new corporate identity, the Pylarinos Advertising team also undertook KPM’s overall Digital Marketing strategy | Park Maker, aiming to transfer the company’s new image to every digital point of contact with its audience.
Through the management of social media, the creation of specialized content, the design of digital campaigns and the continuous strengthening of the online presence, we form a consistent communication that expresses the new positioning of KPM and highlights its know-how, projects and values.
For us, a successful rebranding does not end with the delivery of a logo or a corporate form. It is completed when the new identity acquires consistency in every form of communication and becomes recognizable at every point of contact with the public.
more than a new picture
For us, branding isn’t just about how a company looks.
It is about how she communicates her values, how she tells her story, and how she creates a consistent experience at each point of contact with her audience.
