Giorgos Hatzichristidis was born in 1983 in Thessaloniki where he completed his studies at the Aristotle University of Thessaloniki in the School of N.O.P.E.
He has lived and worked in Thessaloniki, Athens, and in Düsseldorf, Germany, where for 10 years he worked as the head of the Hotel Relations department and as the Country Manager of trivago for Greece, Cyprus, and the Balkan markets.
He has undertaken various projects in the hotel industry and has also helped many tourist organizations worldwide to promote their area through the world of Digital Marketing.